WETSTYLE’s BE collection finalist
for the 2010 IDEA awards

We’ve just been informed that the BE collection has made the final round of judging of another coveted design award. The BE has been selected as a finalist for the prestigious IDEA awards (International Design Excellence Awards). This award is administered by the Industrial Designers Society of America (IDSA), the world's oldest and largest, member-driven society for product and industrial design.

Winners will be announced on April 19th.

WETSTYLE on DIY Network’s BATHtastic!

A recent episode of DIY Network’s BATHtastic! featured WETSTYLE products. Titled “Purple reign”, the episode follows host Matt Muenster as he gives a long overdue makeover to a bathroom. WETSTYLE’s BC02 bathtub and VOV815 vessel sinks are the products featured.

The episode will air again on the following dates:
- April 03, 2010 at 12:30 PM EST
- April 24, 2010 at 12:30 PM EST
- April 25, 2010 at 1:00 PM EST

DIY Network is available on cable in both Canada and the USA.

IN INK

Here’s a short list of recent WETSTYLE press coverage featuring notable designer driven bathroom projects:

Chicago Home and Garden, January/February 2010, click here
- Architect: Sig Froelich
- Location of project: Chicago
Better Homes & Gardens (K+B Makeovers), Spring 2010, click here
- Architect: Jackie Millea
- Location of project: Minneapolis
AOL Home’s Shelter Pop, click here
- Designer: Michael P. Johnson
- Location of project: Winter Park, Colorado
Canadian Interiors, January/February 2010, click here

Also:
- Surface, April 2010
- Residential Architect – February, 2010, Washington, DC
- Custom Home- February, 2010
- Architect’s Newspaper- February, 2010
- Canadian House and Home - February, 2010
- SRQ, Sarasota’s Premier Magazine, - January, 2010
- Canadian House and Home – January, 2010

PRODUCT FACTS AND SELLING POINTS

2009 Selling Tip of the Year

One of the most commonly posed questions by sales staff during PKs and training visits in 2009

Q: What is WETMAR™?

A: A natural stone composite material made up of approximately 50% mineral stone particles

WETMAR™ is thermogenic (heat retentive), naturally antimicrobial, slip resistant, renewable and harder than acrylic

March 2010 Sales Tip

Q: Why does a WETSTYLE soaking bathtub, vessel sink or lavatory in a TRUE HIGH GLOSS finish glisten or shine more than other composite products?

A: It is a bit of a story but there are primarily two reasons why a WETMAR™ product from WETSYLE is so shiny. First is due to the quality and care of the moulds. To achieve a high shine and brilliant lustre WETSTYLE moulds from which its bathtubs, vessel sinks and lavatories are produced must be in immaculate condition. Next, the moulds are polished and waxed by hand upon each use to further elevate their mirror like shine to ensure this is passed on to the surface of the part being produced.

The second factor is the effort that goes into hand finishing the product. After the moulding process, your customer’s product goes through two finishing steps. One is rough finishing and then it is on to fine finishing where it spends a considerable portion of its production life.

In fine finishing, the goal is to ensure each part receives a FIVE STAR FINISH.

What is a FIVE STAR FINISH? We won’t bore with you too much technical detail but a WETSTYLE bathtub can spend form 3-6 hours going through a 5 step process of sequential sanding, polishing and waxing to ensure all blemishes, scratches and possible imperfections are addressed. The result is a mirror like shine and a super glossy product that we call a TRUE HIGH GLOSS finish. Other folks producing composite bathroom fixtures that are more volume oriented generally extract the part from the mould and then give it a quick once or twice over before sending it out the door. The WETSTYLE FIVE STAR FINISH ensures each part delivered is blemish free and has a mirror like shine. When producing a high shine part, one must be committed to quality as it is difficult to hide flaws in high gloss.

YOUR HELP IS NEEDED

If you have been working on a residential, commercial or hospitality project of any kind that you feel is special or newsworthy please let us know if we can help out with a media coverage opportunity. Send us a note to info@wetstyle.ca and we would be happy to help secure some coverage for the project. Photos and project stories are always welcome.